The city lies on the foot of Mt Vermio. In the southeast area flows the Aliakmonas River, the longest river in Greece, with its tributaries, one of which, the Tripotamos, flows through the town. The archaeological site of Vergina, some 12km from the city center is the main tourist draw in the area.
The town is known as the Little Jerusalem because of the numerous byzantine and post-byzantine churches that it has (approximately 48 saved till today and 72 initially). Veria has a very long history dating from antiquity and was one of the cities that St. Paul the Apostle visited during his second trip to Greece, in the 1st century AD.