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Endorsements
I watched a commerical on the Disney Channel for a kids’ inaguration party hosted by the Obamas, and I read an article on AOL saying Starbucks would,during a certain time period, give anyone who promised to do five hours of community service free coffee in the spirit of President-elect Obama’s commitment to community service. Those things made me think this: should commerial establishments endorse candidates? In most situations, all customers do not support the same candidate. I would think that a commerical establishment would not want to alienate potential customers. I realize that it is difficult to make everyone happy. Should a commerical establishment remain nonpartisan? To me, those actions seem like an endorsement of a particular candidate. What do you think?
With Obama’s approval rating at about 80%, I don’t think they are worried about being accused of partisanship. And anyone who thinks that a company urging people to do community service is wrong, is just an idiot.
Well, it is strictly up to the establishment itself, so we really have no say in the matter.
True, it could be alienating some of it’s customers by defying their own beliefs, but I have a feeling that the Starbucks marketing commitee has done it’s homework and they feel they have more to gain than to lose in this promotion.
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