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Do I have to bleach my hair before dying it?

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ok im graduating june 7th and my friend is supposed to dye my whole hair blonde sunday and i bout LOREAL PARIS Superior Preference Ultra Lightening and Shine System Dye which comes with color optimizing creme, color saving conditioner and color gel and my friends tell me i have to bleach my hair can u use what i bought and the color come out fine instead of bleaching because i dont want to just use what i got and then my color be messed up and ruin my graduation can u plz help me reply to me at InnocentAngel198@aol.com ASAP Thank You