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What does it mean if a guy calls you sweetheart?

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I've met this guy for quiet a while , we are kinda like friends , we dont see each other often but we do talk a lot on a social site but no long conversations. But one day , just the next day after we met he told me on a social site : hey sweetheart , how are you ? Well to you guy what does it mean , does he like me or what?he doesnt call other people like that , im really confused...