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Does anyone know why retailers have removed the "take a penny / leave a penny" tray (read more)?

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Around here, convienient stores, grocery stores, drug stores ect. all used to have "the penny tray" but no more. Employees say it's because "corporate office says we can't have it anymore" but they don't know why. Any ideas as to why such a decision is being made? It seems ridiculous to me, "the penny tray" is handy for everyone. What's the problem with it?