Renting movies from iTunes?

Rented movies on iTunes is meant to be like the Video store - you rent it, and once finished watching it, you take it back. That’s the idea anyway, and in the iTunes example you don’t take it back - instead it deletes itself.

Once you have “rented” a movie, I think you have 30 days to watch it before it deletes itself, and if you start watching it, you have 24 hours to finish watching it before it deletes itself. You can watch them on your computer, or your iPod - you can even start watching it on your computer, stop it halfway through, move it to your iPod, and continue watching, or vice versa.

The reason it is so cheap is because you are “renting” it, not buying it to keep - just like the price of renting a movie from the video store vs the cost of buying it on DVD to keep. The idea is that you get to watch the movie once, maybe twice if you play it again within the 24 hours. A lot of movie companies are more comfortable with the rental idea than you buying the movie to own on your computer - so that is why there is (or will be) a greater variety of rentals than actual movies available for purchase.

Hope this helps! And what was the movie, by the way?