Is POM made from real pomegranates, and what does 'from concentrate' mean?

I had always thought that ‘from concentrate’ meant that it was fake simulated juice and flavors, but everyone keeps saying that POM is made from real pomegranates.

Answer #1

It basically means that juice from concentrate is juice made out of juice that had all the water taken out of it. The frozen juice you buy in cans and have to add water to is “concentrate”. They do this because they can freeze it and put it into little cans. The longer it lasts, the more profit the juice companies can make.

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