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Is the MasterCard Balance Insurance worth it?

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I'm applying for my first credit card and the bank's web site is recommending I apply for Balance insurance. I read through the page that they recommend you read and it didn't really make much sense to me. Can anybody dumb it down for me at all? The link, if you can even see it is http://www.bmo.com/creditcards/pdf/NOB_English.pdf