Why are Levis Jeans not good anymore?

Customers Beware, Levis are not the quality brand that they once were.

I recently purchased a pair of Levis jeans from their Covent Garden store in London, I had owned the jeans for exactly 3 months before 2 holes wore through in the crotch of them and the die started fading on the bum where they had come into contact with other surfaces, as jeans will when you sit down in them!

Over the past decade Levis have been the only brand of jeans that I have purchased as I have always had great experiences with them, until now. I have never had a problem with a single pair of Levis Jeans until this pair I recently purchased, nothing went wrong with any of other jeans within 2 years of buying them let alone a couple of months.

Due to this I thought I’ll simply return them and they will replace them, Levis is a premium quality brand that stands behind their products (the reason I buy them!) HOW WRONG I WAS!

I took the jeans into the store I purchased them from and spoke with Chris the Manager, who informed me that the holes were the result of ‘excessive wear’. I explained to him that 1) they are only 3 months old, 2) I only wear them on the weekends as I work in the city and wear a suit to work every day, and 3) I am the only person who wears these jeans, that cannot be excessive wear. He then told me, regardless of this he’s going with his judgement that it’s from excessive wear…?

I tried explaining to him that people buy Levis for their supposed quality and durability, hence the reason you pay a premium for them, you could pay £10 for a pair of jeans at Primark and holes would not wear through here, nor fade all over the bum like these, and if they did Primark would probably replace them as well! I asked Chris if he would be satisfied if he purchased a pair of Levis jeans for £85 and holes wore through and the material faded within a couple of months, he would not answer and kept labouring his point, ‘it looks like excessive wear, it’s not a manufacturers fault, I can’t help you’. A manufactures fault it is, these Levis jeans have been made with low grade material which the company does not stand behind and sold under the pretence that it’s high quality.

LEVIS seem to have have turned into another money hungry corporate that have sacrificed the quality of their products by using cheap material in order to lower their own costs and raise profit margins. Levis are now selling sub standard quality jeans today at a premium today under the false guarantee of quality that the Levis Jeans of yesteryear had.

For the sake of this guys short-sightedness, Levis have lost a lifetime customer. What’s more, not only were Levi’s the only Jeans that I would by, I only ever purchased them from his shop.

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