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Can black hair be colored by using store bought hair color dye?

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Can black hair be colored by using store bought hair color dye? I want to be a brunette. every time I try and dye my hair it comes out with a red tinge to it. I don't want red. Is there a store dye I could buy that might turn my hair browner and not red? How about blond? I don’t even mind blond. Just not red, red is getting old. Anyone got any tips?