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Is it ok for me to dye my hair with box dye?

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Ok, I have naturally auburny-brown hair and I want to reach as close to white blonde as I can so that I can use temporary color gels and such. Anyway, I was wondering of I could use box dye to gradually reach the color I want. I don't really care how many times I have to dye it but I don't want to overly damage it with bleach, and I can't afford to go to a salon to get it done. Also I was wondering if there is a specific brand that would get me the most vibrant semi-permenent colors for when I start putting the colors (the pink, purples, blues, greens, etc.) in...