Step UP

Who We Are

Welcome to Step Up, where innovation meets communication! We are a pioneering public relations agency exclusively tailored for startups and entrepreneurs in India. As a proud division of Genesis BCW, one of the most respected names in the global communications landscape, Step Up stands at the forefront of delivering specialized PR solutions that resonate with the dynamic needs of startup ecosystems. We are passionate about helping startups craft their unique stories and make their voices heard in an increasingly crowded marketplace.

Our mission is to become the most preferred public relations partner for startups by leveraging our deep expertise in both traditional media relations and cutting-edge digital storytelling. By understanding the nuanced challenges and opportunities that startups face, we provide strategic communications solutions that not only enhance brand visibility but also foster meaningful connections with investors, customers, and talent.

What We Do

At Step Up, we are committed to transforming your startup’s vision into a compelling narrative that captures the attention of your target audience. Our comprehensive range of services is designed to meet the multifaceted needs of emerging businesses:

• Strategic Brand Positioning: We work closely with you to define and articulate your brand’s identity, ensuring it stands out in a competitive market.

• Media Relations: Our team has strong connections with key media outlets and influencers, enabling us to secure impactful coverage that elevates your brand’s profile.

• Digital Storytelling: Harnessing the power of digital platforms, we create engaging content that resonates with your audience and amplifies your brand message across social media and online channels.

• Crisis Communication: We provide expert guidance and support to help you navigate challenging situations and protect your brand’s reputation.

• Event Management: From product launches to press conferences, we plan and execute memorable events that highlight your startup’s innovations.

By integrating these services, Step Up provides a holistic communications strategy that aligns with your business goals and propels your startup towards success.

Why You Should Use Us

Choosing Step Up as your PR partner means choosing a team that is as dedicated to your success as you are. Here’s why we stand out:

• Tailored Solutions: We understand that no two startups are the same. Our approach is not one-size-fits-all; instead, we develop customized strategies that reflect your unique brand story and objectives.

• Proven Expertise: With our roots in the prestigious BCW India Group, we bring a wealth of experience and industry insights to the table, ensuring you receive best-in-class service.

• Innovative Approach: We combine traditional PR techniques with modern digital strategies to deliver results that are both impactful and measurable.

• Strong Network: Our established relationships with media professionals, influencers, and industry leaders give us the leverage to maximize your brand’s reach and impact.

• Results-Driven: At Step Up, we are committed to delivering tangible outcomes. Our success is measured by your success, and we go above and beyond to help you achieve your goals.

What Can You Ask?

At Step Up, we believe in fostering open communication with our clients. We encourage you to ask questions and engage with us at any stage of our partnership. Here are some examples of what you can ask:

• How can Step Up help improve my startup’s media visibility?
• What strategies do you recommend for building a strong online presence?
• Can you assist with managing our startup’s communication during a crisis?
• What kind of content should we be focusing on for our digital storytelling efforts?
• How does Step Up measure the success of PR campaigns?
• What are the most effective ways to engage with potential investors through PR?
• How can we leverage PR to attract top talent to our startup?

We are here to support you every step of the way. Reach out to us and let’s start crafting a communication strategy that will drive your startup’s growth!