Gordon Bullard & Company

Gordon Bullard & Company specializes in building revenue for small to medium-sized businesses by identifying, recruiting, training, motivating, and managing sales agencies, distributors, and dealers.

About Gordon Bullard & Company

Gordon Bullard & Company

Who We Are

Welcome to Gordon Bullard & Company! We are a dynamic and innovative firm dedicated to enhancing your business’s revenue through a comprehensive suite of services. Our expertise lies in identifying, recruiting, training, motivating, and managing sales agencies, distributors, and dealers, particularly for small to medium-sized businesses in the lighting industry.

With over 4200 sales representatives and an extensive design team, we are equipped to take your product from a simple napkin sketch all the way to national distribution. We pride ourselves on our ability to provide end-to-end solutions tailored specifically to meet the unique needs of each client. Our global presence ensures that we can offer our top-notch services across multiple regions, including the USA, Europe, Asia, and the Middle East.

What We Do

At Gordon Bullard & Company, we specialize in building and optimizing revenue streams for small to medium-sized businesses within the lighting industry. Our comprehensive approach includes:

  • Identifying Sales Opportunities: We analyze market trends and identify potential sales opportunities to help your business thrive.
  • Recruiting Top Talent: Our recruitment process is meticulous and ensures that we onboard the best sales agencies, distributors, and dealers who align with your business goals.
  • Training Programs: We offer extensive training programs to equip your sales force with the skills and knowledge needed to excel in the market.
  • Motivating Sales Teams: Through strategic incentives and motivational techniques, we keep your sales teams driven and focused on achieving targets.
  • Managing Sales Networks: Our management services ensure seamless coordination and operation of your sales networks, from local to national levels.

Our end-to-end service model ensures that every aspect of your sales strategy is covered, allowing you to focus on other critical areas of your business.

Why You Should Use Us

Choosing Gordon Bullard & Company comes with a multitude of benefits:

  1. Expertise in the Lighting Industry: Our deep understanding of the lighting industry means that we can provide specialized services that are tailored to your specific market.
  2. Comprehensive Service Offering: From design to distribution, our all-inclusive approach ensures that no aspect of your sales strategy is overlooked.
  3. Global Reach: With offices in the USA, Europe, Asia, and the Middle East, we have the capability to support your business on a global scale.
  4. Proven Track Record: Our extensive network of over 4200 sales representatives is a testament to our success and reliability in the industry.
  5. Personalized Approach: We understand that every business is unique. Therefore, we offer customized solutions that align with your specific needs and goals.

Partnering with us means leveraging our expertise, resources, and global network to drive your business’s growth and success.

What Can You Ask?

We are here to assist you with any inquiries you may have about our services and how we can help your business grow. Here are some examples of questions you can ask us:

  • How can Gordon Bullard & Company help my business increase revenue?
  • What specific training programs do you offer for sales teams?
  • Can you provide examples of successful collaborations with other businesses in the lighting industry?
  • How do you ensure the quality and reliability of the sales representatives you recruit?
  • What are the key benefits of having a global distribution network?
  • How does your design team collaborate with businesses during the product development phase?
  • What motivational strategies do you employ to keep sales teams engaged and productive?

Feel free to reach out to us through any of our global offices for more information or to discuss how we can tailor our services to meet your specific needs.


Gordon Bullard & Company is committed to providing exceptional service and driving success for businesses in the lighting industry. Contact us today to learn more about how we can help you achieve your revenue goals!

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