Who we are

Welcome to True + Luscious, where clean beauty meets wellness. We are a brand that is dedicated to providing non-toxic, skin-soothing, and all vegan makeup and skincare products that are infused with skin-friendly, clean ingredients. Our mission is to offer makeup that not only enhances your beauty but also loves your skin.

At True + Luscious, we believe in using feel-good ingredients only. That’s why we develop richly pigmented, skin-soothing makeup and skincare without more than 1600 harmful ingredients commonly found in color cosmetics. Our products are free from parabens, talc, sulphates, phthalates, SLS, hormone disruptors, carbon black, and mineral oil. We want you to feel confident knowing that you are using safe and glamorous products on your skin.

What we Do

Our products are 100% vegan and cruelty-free. We use certified vegan ingredients (no crushed beetle carmine or hive-destroying beeswax) from trusted suppliers. True + Luscious is proud to be Leaping Bunny Certified, ensuring that our products are not tested on animals at any stage of production. When you choose our products, you can trust that you are supporting a brand that values animal welfare and ethical practices.

In addition to being vegan and cruelty-free, True + Luscious is committed to sustainability and safety testing. We prioritize safety and stability throughout our entire process, from formulation to production. By following a minimal packaging philosophy based on reduce, re-use, and recycle, we aim to minimize our environmental impact and promote a more sustainable future. Our goal is to create iconic bestsellers that not only perform with integrity but also contribute to a cleaner and greener beauty industry.

Why you should use us

When you choose True + Luscious, you are choosing more than just makeup and skincare products. You are choosing a brand that cares about your health, the environment, and animal welfare. Our commitment to using feel-good ingredients, being 100% vegan and cruelty-free, and prioritizing sustainability sets us apart from other beauty brands.

By using True + Luscious products, you can feel confident that you are supporting a brand with values that align with your own. Our products are not only safe and glamorous but also contribute to a more ethical and sustainable beauty industry. Join us in our mission to redefine beauty standards and make a positive impact on the world.

What can you ask?

• What ingredients do you use in your products?
• Are your products suitable for sensitive skin?
• Do you offer any skincare products in addition to makeup?
• How do you ensure the quality and safety of your products?
• Are your products tested on animals?
• Can you provide more information about your sustainability initiatives?